Treofan has released a new version of the IML label film EWR that is now even thinner. With a thickness of 50μm, it offers greater efficiency and larger surface yield – with the same product properties. This greatly benefits brand manufacturers and converters in the food and packaging industry.

The average surface yield increases to 20.8 m2/kg. By comparison, the previous EWR57 film with 57μm thickness provided a surface yield of 18.3 m2/kg.

Just like the EWR57, the solid white EWR50 enables the efficient production of labels. The IML decoration with EWR labels gives packaging the desired high gloss look. EWR is specifically developed for in-mold labels for PP and PE injection molding. With good anti-static properties, web flatness and machinability, it is ideally suited for offset sheet-fed printing with UV curing and oxidative drying inks, as well as for gravure and UV-flexo printing.

With the introduction of this new film type, Treofan continues to expand its product portfolio in close cooperation with partners and customers. “The new EWR50 is geared towards the increasing market demands in terms of efficiency and yield combined with excellent quality,” says Joachim Jung, responsible for product management and business development at Treofan.

First customer reactions to the new product are very positive, the company says. Mark Taylor, manager of UK label printer Reflex Labels, comments, “The new EWR50 impresses with superior production performance: The molding reject rate is significantly reduced compared to competitive IML products.”